The Zeeman emporium encompasses 1230 retail points, amounting to over 70 million customers with big smiles. Zeeman has been around since 1967 and has consolidated their position as market leader in Europe’s textile business. 10 has devised a highly detailed media plan, intended to lift the company’s marketing and advertising to an even higher level. We are in charge of analysing the numbers and deciding which media to buy to hit a home run with the target audience, as well as the optimisation of tv ad campaings. In 2016, Zeeman was rewarded with the title of Best Chain Store in the Children and Babies category, for which we set up an international celebratory campaign.