When it comes to shopping, you’d be surprised at the importance of precise timing. With the precision of a Swiss-made watch, we analyse media channels and concoct a balanced media schedule to target shoppers during the year’s busiest months. This master plan is fine-tuned and adjusted every year, always bearing in mind the latest communication opportunities. During the sales and in winter time, the shopping centre is all over the radio. No fashionista will be spared: we make sure everyone has heard about the jaw-dropping discounts and Sunday openings. Next to that, we make sure the Waasland Shoppingcenter is always outfitted with the proper in-store material to advertise its plans.