As a child growing up in Boom, chances are you’ll be going to school at OLVI. They are a large institution, teaching children from kindergarten until graduation and offering ASO, TSO and BSO courses. Looking at the future, OLVI sought to position itself more clearly and radiate a well-defined image. They are a modern school that has grown from strong traditions, seeking unity in diversity. The educational projects are still beacons. First, 10 launched into a thorough survey to reveal some truths about OLVI as a brand, for a brand can only be effective when its position, its content and its meaning can be correctly received and understood by its audience. The strategic insights resulting from this survey will serve as the basis for a renewed image campaign in 2017.