This furniture giant had conquered many hearts in The Netherlands, but needed a little boost to convince the Belgian market. So we set up a broad campaign centred around singer Koen Wauters. Who else but everybody’s sweetheart to pave the way to the souls of Flemish buyers? The campaign gained Morres a lot of attention. It is therefore renewed yearly and promoted on a wide array of channels: online, on TV, on the radio and in print. Morres has entrusted us to take on all aspects of their campaigns, including the media bookings.