If Brussels sprouts are number one on the national list of unpopular items, then book keeping comes in as a close second. Accounting is a pile of paperwork, it’s free Sunday afternoons gone down the drain, it’s a litany of incomprehensible lingo. In short, it’s lots of drama. To free entrepreneurs of this dread, 10 came up with Oktav. Oktav combines a team of highly expertised accountants with the latest software developments. The result is called “live accounting”: numbers are up to date at all times and users are advised all along the way. 10 devised the strategy for this new take on accounting and promoted it via online campaigns and radio ads.