Uniqueness, in marketing, is the one thing you need a product to have. If your product has many others to compete with, you make your toilet paper the softestest and your champagne not merely ‘sparkling’ but ‘pearled’. However, every once in a while, something truly unique comes along and no magic tricks are needed. Viyo is a drink for cats and dogs developed by veterinarians to reinforce your pet’s strength. Animals love the taste and because it’s liquid, its prebiotic bres easily reach the intestines. There, the bres strengthen the intestinal ora, boosting a strong defence mechanism and thus keeping your cuddly one in great health.